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University College Website Content - A Best Practice Guideline

Reviewing and updating content
It is important that the content of the University College website is:
  • up to date
  • written in a style that's appropriate for its audience
  • easy to scan
Keep your objectives in mind
If your objectives have changed over time, does the content reflect that? Check the website says what you need to say and gives your audiences what they are looking for. Decide whether current material is outdated or redundant.
Content
  • Ensure all information is up to date and accurate.
  • Always check spelling and grammar.
  • Remove outdated information.
  • Ensure redirects are correctly in place if you remove, rename or move a webpage.
  • Deal with site errors (eg broken links) and feedback enquiries promptly.
  • Do not duplicate information published elsewhere on the site.
The content of web-pages may not be duplicated at any time. This prevents conflicting information being hosted in two or more locations across the website. In particular:
  • all top level marketing information relating to courses (including financial material and matters relating to applications and admissions) should only be stored within the the main content sections relating to the information on website. Other web pages may contain supplementary information about courses but may not reproduce course information, and instead should link to the main course information;
  • all staff profiles (including named staff contact details) should only be stored within the profiles area of the main website. Other web pages may not contain any staff profiles, and instead should link to the profile entries on the main website.
Where any other information may replicate material on the main website, authors should liaise with the Web Services Manager to come to a consensus regarding the location of said information. Where it makes sense to do so, link to other sections of the website rather than recreating the same content, such as directions to campus or information about the city of Plymouth.
If in doubt as to whether the content already exists, either contact the Web Services Manager or perform a simple search of the website to confirm.
  • Please inform the Web Services Manager when you rename or remove large sections of the website using SiteManager.
  • Please remember to inform the Web Services Manager if you leave or no longer use SiteManager.
If you require any more advise or assistance then please do not hesitate to contact me.
Many Thanks
Ian St John
Web Services Manager

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