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Creating Campaigns for tracking via Google Analytics

FOR the OFFLINE campaign:

an ASP redirect which redirects from www.marjon.ac.uk/shakespeare2015 to the event page with google tracking attached in it i.e. use the 'Generate URL' builder on the event page not the www.marjon.ac.uk/shakespeare2015 page.

  • You need to create the campaign url of the page you want to redirect to which should be the event page + the campaign tags.
  • Google Analytics will then track any traffic that you have using the campaign tags specific to the tags you add. So if anyone goes to www.marjon.ac.uk/shakespeare2015 they will be redirected to the
    event page + the campaign tags page and this will show up in the statistics under the campaign you have created.
FOR the ONLINE campaign via Email:

you just embed the URL you are sending in your email with the tags and it should track e.g:

 Shakespeare Summer School 2015

This page explains it quite well if that doesn't make sense - http://www.randgroup.com/insights/tracking-offline-advertising-campaigns-with-google-analytics/

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